In order to attract maximum trade visitors, we shall be publicizing the event in widely circulated newspapers, magazines and the most popular radio channels all over India.Advertising activities include advertisements in newspapers, brochures, banners, flyers, posters, direct mails, press conferences,press releases and a whole range of other promotional activities.VIP passes will be sent to prominent institutions.

Nearly 100,000 invitation cards will be sent to major trade associations, traders, importers,agents, wholesalers, distributors and retailers in India and neighbouring countries.

A Call Centre has been established to send invitation faxes and e-mails to all major companies. Telecalling is one of the major promotional activities being carried out by the organisation.


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